Built on Squarespace, the Family Tree Horticulture website was designed to be simple, clean, and professional; a strong online presence for an already well-established local business. With limited original photography available, I carefully sourced high-quality stock imagery that reflected the business’s connection to nature, landscaping, and outdoor spaces without feeling generic. The site itself is intentionally minimal, featuring just a homepage and contact page, as the client didn’t need lead generation or extensive service information; they were already consistently booked. Instead, the goal was to create something polished that reflected the reputation they’d built over decades. A big focus of the project was telling the story behind the business; a third-generation horticulturalist with deep industry knowledge and a genuine legacy in the Southern Highlands. The copy leaned into that sense of heritage, experience, and trust, helping the website feel personal rather than overly corporate.