The Baked Bean Co. Cookie & Coffee Van.

The Baked Bean Co. is a local cookie and coffee van, so the brand needed to feel fun, bold and instantly recognisable; especially for commuters passing by.

The colour palette was designed to match the caravan, creating a cohesive, on-the-road brand presence. From there, I developed a strong illustrated direction with chunky, playful typography and simple, high-contrast graphics that are easy to read at a distance.

The cookie and coffee icon became the core of the brand, supported by a set of repeatable illustrations that could be used across signage, packaging and social content.

The end result is a brand that feels approachable, memorable and built to stand out in a fast-moving, real-world setting.