Why ChatGPT isn’t putting me out of a job.
ChatGPT will do the job. Sort of. But when you’re generating AI content based off what already exists, it’s always going to feel generic.
Why I Hate “Trendy” Logos (and What Makes a Brand Timeless)
Your logo shouldn’t just be trendy.
Trends come and go, but your brand needs to last. A timeless logo is:
✔️ Clear & legible at every size
✔️ Flexible enough to grow with your business
✔️ Consistent, so people actually remember you
✔️ Unique, not just another copy of what’s “in”
Don’t rebrand every year just to keep up. Build something that actually stands the test of time.
What Makes a Good Logo?
I design logos that work hard and speak clearly. Whether you’re launching something new or refreshing something old, your logo should do more than show your name—it should show your essence.
Because the best logos don’t just tell people who you are.
They make them care.
Why Branding Is So Much More Than Just a Logo
I design with intention. Yes, I love creating stunning logos—but I never stop there. I help brands define who they are, how they sound, how they look, and most importantly, how they make people feel.
Because branding isn't just how you show up—it's how you stay in someone’s mind.
Why I love Squarespace
Why Squarespace is my go to for service-based businesses and creatives.
Why I love building websites with Wix
When clients come to me asking for a new website for their business, one of the first things to work out is what platform would best suit their needs. Personally, my go to platforms are always either Wix or Squarespace. But how to decide between the two?
Copywriting & Brand Personality
Sometimes we can take a guess as to what someone’s personality is like just from looking at them. But really, it takes a few conversations with them to actually get to know them, and your brand is no different.
Finding a Business idea as a Stay-At-Home Mum
8 steps to finding a business idea that works for you and your family.