Sub Zero Blasting Branding and Website

Alex contacted me as he was starting up a new business offering dry ice blasting. Sub Zero Blasting is a dry ice cleaning startup, so the brand needed to clearly communicate the service while still having some personality.

The logo direction was inspired by the Sprite logo and the Roosters NFL team. I explored a range of character-based concepts that leaned into the “sub zero” idea; strong, bold and a bit playful. While those weren’t the final direction, they helped shape the overall feel of the brand.

For the website, the focus shifted to suit the target market; industrial, masculine and slightly grungy.

A key challenge was the lack of imagery. With no existing photos and very limited stock available, I used AI-generated images to help show the process and give the site some visual impact.

The site was built on Squarespace, with a simple structure and clear information so users can quickly understand the service and get in touch.