Early Education Consulting Branding & Website

Jilly-Anne contacted me as she wanted to create a brand identity and website for her new startup business - Early Education Consulting. With decades of experience in the industry she knew that she wanted her brand to feel happy and light-hearted and use bright but different colours to what is usually used in the childcare sector. She wanted her logo to have some personality to it and also liked the motif of puzzle pieces - being something we could easily integrate into the language and voice of the brand. As you can see below the final logo need up being an amalgamation of several of the concepts presented.

The website was built on Squarespace. The requirements were that it was easy to navigate, didn’t need to be updated too frequently and had a booking system integrated. As I was writing the copy for the website I was very intentional about the consistency of the brand voice, referring back to the puzzle motif and also ensuring I communicated what services were on offer clearly and concisely. ‘Consulting’ is a pretty broad field and so I wanted to be really clear with exactly what Jilly-Anne was offering. Together we came up with the packages that she offers to give a bit more clarity for her prospective clients.

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